How to Go Viral on TikTok in 2020
Named as one of the fastest-growing and most viral apps of all time, video sharing and social media platform TikTok has over 800 million active users worldwide, with over 2 billion downloads.
Why is TikTok so popular, and how can going viral on TikTok help fast-track your brand online? Whether you’re a digital content creator or a social media influencer, if you’re looking to promote yourself as an online personality this year, you’ll want to follow our tips below on how to go viral on TikTok in 2020.
What Is TikTok?
TikTok is owned by the multinational internet technology, heavy hitter, ByteDance. Formerly known as the lip sync app Musical.ly, TikTok allows users to share short comedy, dance, and lifestyle videos on the platform.
TikTok videos are under 60 seconds, with the average video coming in at around the 30 second mark. The brevity encourages users to blow through hundreds of videos without getting bored.
The app houses a plethora of addicting viral videos and easy-to-follow trends. TikTok’s growth is showing no signs of stopping, with users increasing everyday, and a new partnership with eCommerce giant, Shopify.
Why is TikTok So Popular?
The app is user friendly and easy to navigate, for creators and viewers alike. TikTok allows users to scroll through videos with the simple flick of a thumb. The For You page carefully curates a variety of videos, based on the viewers interests.
Creators are able to edit their videos in the app directly, eliminating the need for additional editing software. Aside from the in app editing, creators have all sorts of tools at their disposal. The app allows creators to add filters, create duets, and pair their videos with trending sounds.
This short form entertainment app is popular worldwide with Gen Zs and Millennials alike and has recently become a target for advertisers.
Hacking The TikTok Algorithm
For starters, to understand TikTok, you need to understand it’s algorithm. Each video that appears on your for you page is there for a reason. Your for you page is one-of-a-kind and specially catered to your interests.
TikTok uses your user interactions, video information and account settings to personalize your For You page. Drawing information about your preferences from the videos you like, or share, accounts you interact with, and content you create.
TikTok also tracks video information such as hashtags, captions and sounds. Lastly, your account settings such as age, location, and language are also taken into consideration while crafting your customized For You feed.
How To Grow Your TikTok Account
1. Consistency is Key
Be consistent with your posts, and post frequently to keep your audience engaged. What it boils down to is a numbers game, the more videos you have the broader the reach.
The beauty of TikTok is that not every video needs to be highly produced. In fact, sometimes it’s the videos filmed on a whim, like the cranberry juice guy, that end up going viral.
2. Engage With Your Audience
3. Stay Up-To-Date With The Latest Trends
TikTok trends come and go so quickly, so it’s important to stay up-to-date with the latest trending dances, songs, and audio clips. Capitalize on these trends while you can, if you wait too long the trend will have lost its momentum. Include them in your videos and hashtags, to be featured on the For You page.
4. Start With a Hook
5. Find Your Niche
6. Cross Share on Different Platforms
7. Close With A Call To Action
8. Use Your Hashtags
Hashtags are an important part of getting your videos noticed. Always use hashtags that are relevant to your video topic, and avoid overused hashtags. Hashtags that are overused, will just be buried in the sea of other videos. You can use websites with a TikTok hashtag generator, to find well performing hashtags related to your topic. The key is to use hashtags that perform well, but aren’t overused.
Remember, the key to success is to never give up! Growing your following, and creating a viral video doesn’t happen for everyone overnight. These things take time, so don’t be discouraged if your account doesn’t take off from the get go. Keep creating, and challenging yourself to make new content. Your hard work will pay off!
Want to Go Viral on TikTok? Boost Your Creativity & Productivity!
Going viral on TikTok really can happen overnight, but it’s going to require discipline and clarity on what your video ideas are going to be about. What’s the best way to go viral on TikTok? Start by supercharging your workstation! You can’t make great videos when you’re in pain from that old leather gaming chair you’re sitting on.
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To learn more about EFFYDESK’s products and services, be sure to check out our FAQ page or browse our ergomindfulness blog for more helpful articles on ergonomics in the workplace. Best of luck to you on TikTok!