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How to Go Viral on TikTok in 2020

How to Go Viral on TikTok in 2020

Named as one of the fastest-growing and most viral apps of all time, video sharing and social media platform TikTok has over 800 million active users worldwide, with over 2 billion downloads.

Why is TikTok so popular, and how can going viral on TikTok help fast-track your brand online? Whether you’re a digital content creator or a social media influencer, if you’re looking to promote yourself as an online personality this year, you’ll want to follow our tips below on how to go viral on TikTok in 2020.

iPhone on tripod stick

What Is TikTok? 

TikTok is owned by the multinational internet technology, heavy hitter, ByteDance. Formerly known as the lip sync app Musical.ly, TikTok allows users to share short comedy, dance, and lifestyle videos on the platform.

TikTok videos are under 60 seconds, with the average video coming in at around the 30 second mark. The brevity encourages users to blow through hundreds of videos without getting bored. 

The app houses a plethora of addicting viral videos and easy-to-follow trends. TikTok’s growth is showing no signs of stopping, with users increasing everyday, and a new partnership with eCommerce giant, Shopify

girl sitting on couch scrolling through social media on her phone

Why is TikTok So Popular?

The app is user friendly and easy to navigate, for creators and viewers alike. TikTok allows users to scroll through videos with the simple flick of a thumb. The For You page carefully curates a variety of videos, based on the viewers interests.

Creators are able to edit their videos in the app directly, eliminating the need for additional editing software. Aside from the in app editing, creators have all sorts of tools at their disposal. The app allows creators to add filters, create duets, and pair their videos with trending sounds. 

This short form entertainment app is popular worldwide with Gen Zs and Millennials alike and has recently become a target for advertisers. 

friends scrolling through their phones

Hacking The TikTok Algorithm 

For starters, to understand TikTok, you need to understand it’s algorithm. Each video that appears on your for you page is there for a reason. Your for you page is one-of-a-kind and specially catered to your interests. 

TikTok uses your user interactions, video information and account settings to personalize your For You page. Drawing information about your preferences from the videos you like, or share, accounts you interact with, and content you create. 

TikTok also tracks video information such as hashtags, captions and sounds. Lastly, your account settings such as age, location, and language are also taken into consideration while crafting your customized For You feed. 

girl leans against a wall, scrolling on TikTok

How To Grow Your TikTok Account 

We’ve broken down 8 simple steps to help you grow your TikTok following and create the next viral video! 
 

1. Consistency is Key

Be consistent with your posts, and post frequently to keep your audience engaged. What it boils down to is a numbers game, the more videos you have the broader the reach. 

The beauty of TikTok is that not every video needs to be highly produced. In fact, sometimes it’s the videos filmed on a whim, like the cranberry juice guy, that end up going viral. 

Tip: Avoid creator burnout with these productivity tips.
 

2. Engage With Your Audience

Just like with all other social media apps, engaging with your audience is crucial in growing your platform. Reply to all the comments, and really get the conversation going. Ask questions in your videos to keep them engaged, and encourage your audience to duet your videos.
 

3. Stay Up-To-Date With The Latest Trends

TikTok trends come and go so quickly, so it’s important to stay up-to-date with the latest trending dances, songs, and audio clips. Capitalize on these trends while you can, if you wait too long the trend will have lost its momentum. Include them in your videos and hashtags, to be featured on the For You page. 

Follow popular influencers for ideas and to see what’s trending. 
 

4. Start With a Hook

TikTok makes it easy for users to scroll through videos, and with the millions of videos at their fingertips (literally), it’s easy for a video to be passed over. To avoid this always start off your video with a bang, use a hook within the first few seconds to draw the viewers in. Once you’ve captured their attention, they’ll want to keep watching to see how the rest of the video plays out. 
 

5. Find Your Niche

Jumping on Tiktok trends is one way to boost your views, another way is to develop a niche and build a returning audience. Whether it’s mathrock, smol animals or an ergonomically engineered sit-stand desk, there’s a niche and market for everyone. Find your niche, and use the right hashtags to promote your videos. 
 

6. Cross Share on Different Platforms

Link all of your other socials to your TikTok account, and share your content across the different platforms. People that are following you on one stream of social media may not be aware of your other accounts. Don’t be afraid to promote your TikTok on your Instagram and vice versa. Due to the different algorithms, you are attracting different audiences, and have a different reach on each platform. Make sure you cross share to maximize your reach!
 

7. Close With A Call To Action

If you’ve spent time browsing TikTok, you’ve likely heard a video end with the line “like for a pt.2”. This isn’t just due to time restrictions on the video, it is actually a call to action at the end of a video. Asking a viewer to like a video for a part 2, increases the video's engagement. Finish off your video with questions or statements to keep the viewers engaged even after the video is over. 
 

8. Use Your Hashtags 

Hashtags are an important part of getting your videos noticed. Always use hashtags that are relevant to your video topic, and avoid overused hashtags. Hashtags that are overused, will just be buried in the sea of other videos. You can use websites with a TikTok hashtag generator, to find well performing hashtags related to your topic. The key is to use hashtags that perform well, but aren’t overused. 

Remember, the key to success is to never give up! Growing your following, and creating a viral video doesn’t happen for everyone overnight. These things take time, so don’t be discouraged if your account doesn’t take off from the get go. Keep creating, and challenging yourself to make new content. Your hard work will pay off!

Want to Go Viral on TikTok? Boost Your Creativity & Productivity! 

effydesk in use at an office

Going viral on TikTok really can happen overnight, but it’s going to require discipline and clarity on what your video ideas are going to be about. What’s the best way to go viral on TikTok? Start by supercharging your workstation! You can’t make great videos when you’re in pain from that old leather gaming chair you’re sitting on.

At EFFYDESK — we design, mould, and deliver the best Electric Standing Desk for professional or personal use. Whether you’re a digital content creator, social media influencer or simply working from home due to social distancing rules, EFFYDESK is here to help you maximize your potential, productivity and focus in your workspace. 

Our signature collection of electric standing desks and ergonomic office chairs are well-equipped to maximize efficiency and morale in the workplace — wherever that may be for you. Browse our signature Standing Desks, Office Chairs, and Monitor Mounts designed to boost workplace productivity, so you can get more done, more comfortably. Claim your free 30-day electric standing desk trial today.

To learn more about EFFYDESK’s products and services, be sure to check out our FAQ page or browse our ergomindfulness blog for more helpful articles on ergonomics in the workplace. Best of luck to you on TikTok!

 



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