I do resonate with some of the negative reviews (eg minor defects/quality issues, instruction manuals, shipping challenges), but with any small business, there’s always opportunities for improvements. My 5 star review is supported by a factor that sets Effydesk apart from their competitors, which is owning & living up to their brand, products and services. As a consumer, it’s important for me that a company follows through with their commitment. From my experiences, Effydesk has demonstrated that they are willing to go above & beyond to make things easy and right for their customers. In terms of price point, I find it competitively reasonable when compared to standing desk companies of the same caliber. I ended up choosing Effydesk as it’s a Canadian company based in Vancouver, meaning I wouldn’t need to worry about customs, exchange rates or returns/exchanges (otherwise would need to consider if I were to purchase from most US based standing desk company).